co-op your so-ap.

Green is sexy is about tiny changes adding up to make a big difference, but sometimes the hardest part is getting people to make that first tiny change. We’ve found that one of the most succesful ways to get people to get on board with all things green is to literally eliminate the non-green option. We’re not suggesting you raid the homes of your family and friends and get all guerilla green on them, but maybe the next time you’re doing laundry with a friend you could convince her to use your eco-detergent. If you’re feeling extra sexy, you could offer a cup of your non-tox detergent to all the people at your laundromat. By showing them that their clothes will get just as clean without using harsh chemicals, they might just opt for your brand the next time it’s time to refill their supply. Cramming the environment down someone’s throat is the quickest way to turn them off of green, but we’ve found that some gentle prodding and easy access to what we’re suggesting is a winning combo.