read-uce, reuse, recycle.


Planning a trip that requires a few hours or more of sitting idle? You’ll probably be needing something to read. While airports and train depots make it easy for you to grab a mag at the last minute, consider raiding your friends’ supply in advance instead. U.S. magazine production uses more than 2.2 million tons of paper per year and mags are printed almost exclusively on papers made from virgin fiber, resulting in more than 35 million trees being cut down annually. It’s true: less than 5% of magazine paper has any recycled content, and even these recycled content papers generally contain only 10-30% recycled fiber. Almost all magazine papers have been bleached with chlorine or chlorine compounds, which produce extremely toxic dioxin. To make matters even worse, only about 20% of discarded magazines are recycled. Shrink your impact by borrowing reading material from friends, family or coworkers instead. If they’ve already read this month’s Vanity Fair, they probably won’t mind passing it on to you. When you’re done, you can leave it behind on the plane, train or at the hotel for someone else to use. On the flip side, should you hear of someone going on a trip, you may want to offer them your just-finished issue of Plenty or The New Yorker to take along, keeping the recycle chain going strong. Maybe they’ll be inspired to pass it forward as well. Now aren’t you sexy?